In theory the internet is used for communication, services, automation, marketing, and in the future, if we believe in one-to-one-marketing-reborn-as-targeting-via-big-data, even more marketing.
My counter-theory: the Internet was invented to distribute and remix the interview Charles Ramsey gave, after he rescued Amanda Berry. There is something profoundly enjoyable about him, and the creativity he provoked in others. His interview is great. The song remixes are great. The technology is great. And I found myself frustrated with Facebook because I needed to package all the videos and my thoughts together in one place, and I couldn't do that on Facebook. It would have to be visible, not necessarily public, but not emailed to my friends, unless it was like a newsletter I could make...whatever. I'm sure TypePad would insist that this type of content is exactly what blogs are for, but I disagree (especially given the hoops I'm jumping through to embed the videos through their tools.) This technology isn't exactly right for me making a digital newsletter, controlling the layout and sharing it, but for now it will do.
The original interview:
The "melodified" version, which I loved:
The "songified" version, which knocked me out:
So here I am, confronted with something I think is fantastic, born out of people taking existing tools and making something new for pure invention's sake, and it inspires me to wrestle with my existing tools to try something new.
This is the internet. Delight producing innovation, producing delight. If old grammars and gestures are used, it's not because they are ideal, it's because they are the only raw materials available in making newness. If we have to use current conventions (banners, lists, branding, right-clicking, targeting, segmentation, check-ins) let us do so out of frustration, because there is something new we are propelled to do, and all we have at our disposal is what's been done.