"Laying out the design of a page or a flyer so it looks like a pro did it takes about ten times as much work as merely using the template Microsoft builds in for free, and the message is almost the same...
Except it's not. Of course not. The message is not the same."
From Seth Godin's always insightful blog. I have found this to be true for everything I've done, from finite element modeling to film color correction. What people respond to is love in the work, and to love something is to love the details. Read the full post here.
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